banner ad
  • noun an image that carries an advertising slogan, logo or message and is displayed on a webpage
  • Abbreviation of banner advertisement. On the Internet, a form of advertising which appears on Web pages, and which may be clicked upon to obtain more information, usually by being transferred to the home page of an entity. These are often presented as a rectangular color graphic measuring 468 pixels wide by 60 pixels high, near the top or bottom of the page. A skyscraper ad is usually taller and thinner, with placement on either side of a page. Also called banner.

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