- Abbreviation of skyscraper advertisement. On the Internet, a form of advertising which appears on Web pages, and which may be clicked upon to obtain more information, usually by being transferred to the home page of an entity. These are often presented as a tall rectangular color graphic measuring, for instance, 600 pixels high by 120 pixels wide, and are placed on either side of the page. A banner ad is usually rectangular and located at the top or bottom of a page.
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