- The practice of including words and/or other content in a Web page so as to deceive search engines into listing it at or near the top of search results, when such a position is unwarranted. The term refers to deceptive practices, such as including keywords hundreds of times to move up through weighted relevance, incorporating competitor's product names to lure potential clients from where they meant to go, utilizing the kinds of words that people tend to use as keywords, and so on. Such content may be hidden from users, for instance, by employing a white text on a white background. It is an abbreviation of spam indexing.
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