- software which does not exist, but which is nonetheless hyped in the media so as to ascertain possible market interest, thwart the efforts of a competitor, or the like. When promoted in sales presentations, such as those using slides, usually called slideware.
- Software which has been announced for release considerably sooner than the actual program becomes available. Usually utilized to refer to the deceptive practice of a vendor looking to prevent the purchase of an existing similar product offered by a competitor, or one that is looking to build a larger client base.
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