word stuffing
  • A form of spamdexing in which the same word or words are placed dozens, hundreds, or even thousands of times on the same Web page, in order to deceive search engines into listing it at or near the top of search results through weighted relevance. Such words may be hidden from users, for instance, by employing a white text on a white background. Most search engines take measures to avoid rewarding such schemes.

Not what you were looking for?